Our vision

A world where every name is treated with respect.

Our philosophy

  1. A person’s name is a core part of their identity.
  2. Mishandling names is just as serious as any other accessibility issue and deserves just as much care.

Our strategy

  1. Write guides and publish name-related data, to help arm site developers to make the move from “legacy handling” to “inclusive engineering”.

  2. Collaborate with government agencies and standards bodies to help improve visibility of these issues.

  3. Talk to businesses to help them resolve existing problems with name handling.